Setting the annual corporate plan is an important time for retailers and often involves tight timescales. Our challenge was to improve the efficiency of the Catchment Strategy Review Process and enabling more valuable 'thinking' time.
- Our job was to focus on the process, rather than the modelling which John Lewis carry out in-house.
- Automate all steps in the process – as few clicks as possible.
- Include geodata to improve the system.
- Allow multiple strategic scenarios to be carried out more quickly, including the addition of click and collect locations.
The GEOLYTIX team were able to provide a bespoke solution that worked for us, rather than an off-the-shelf product. Simon went the extra mile and worked closely with us resulting in a significant improvement in efficiency, allowing multiple multi-channel strategy scenarios to be reviewed
Michael Flood, Strategic Customer Analysis Manager