Retail Places identify areas where potential customers are attracted to interact with a retail environment. Retail Venues sit within these to specifically define a concentration of retail within a retail place.
25th February 2021
Geolytix have 50,000 Retail Places and Venues covering 50 countries across the globe. We continue to add new countries as we help our customers expand internationally.
New Market Entry
Our global cities dataset is often used to perform a high level scan of potential. Joining this dataset with our retail places and demographic data identifies specific centres that provide the highest opportunity for sales.
We have airport, train stations and motorway service area boundaries. Using these place types alone or paired with passenger numbers, modelled traffic counts or processed mobility data and your store network we can identify the next locations you should target to open.
We can overlay your store network with our retail park, leisure park and shopping centre locations to identify the strongest and 'best-fit' locations for your brand.
Urban centres, village centres and parades all offer lots of convenience location opportunities whether it be for a grocery store, off license, Post Office or pharmacy.
Optimising your store network
Retail places have a strength score (a retail sales proxy), size (number of retailers) and type of retail (% splits). These are an invaluable overlay to retailer sales performance when deciding whether to relocate or close stores.
These are just a few of many reasons of how Retail Places could benefit your business as an input through network strategy, location planning, omnichannel retailing and spatial modelling. Our global Retail Places offer a consistent approach ideal for international retailers as well as nationally operating and local brands.
If Geolytix data could help answer your business questions please contact us to discuss further.
Anecdotally, town and city centres have been busy since England Lockdown 2 ended last Wednesday. We’ve been busy processing up mobility data from Saturday to see what it tells us about the 18,000 Retail Places we monitor.
Wednesday marked the end of England’s four-week Lockdown II. Many retailers will now be looking to salvage what they can following a tumultuous year. The run-up to Christmas is always a condensed & critical period but in 2020 this is exacerbated. So, what can we expect during these next three weeks?
The Wales Firebreak that came into effect on 23rd October attracted a great deal of media attention last week, with photographs of cordoned off ‘non-essential’ aisles a regular feature. But has the Wales Firebreak worked in terms of reducing activity?