Blog

Thoughts, stories and ideas.

    • My work experience week at Geolytix

      My work experience week at Geolytix

      30th November 2021

      Gagan Singh Virk joined us in October on a work experience placement from NewVic college. Here he details his week with us...

    • Studying through a pandemic

      Studying through a pandemic

      25th November 2021

      Last Thursday was postgraduate results day at the University of Leeds, and although graduation is still a long way away (thanks to Covid-19 I haven’t even had my undergraduate graduation ceremony yet), it feels like a perfect time to reflect on this chapter of my life.

    • Becoming a micro multinational

      Becoming a micro multinational

      25th November 2021

      Over the years, Geolytix has grown internationally. Ben Purple, our Business Director, tells how our growth wasn't exactly how we originally envisioned.

    • Could you be our next Data Analyst?

      Could you be our next Data Analyst?

      23rd November 2021

      Do you like maps and numbers? Are you computer literate and proactively seek out new skills and software? This position could be for you......

    • 10% of our team are now Mental Health First Aiders

      10% of our team are now Mental Health First Aiders

      23rd November 2021

      Donna, Rachel, Josh and Kate recently qualified as Mental Health First Aiders. Here they talk about their reasons for qualifying and their plans for supporting the team at Geolytix.

    • Pop Up Horsham –helping pandemic entrepreneurs reinvent the high street.

      Pop Up Horsham –helping pandemic entrepreneurs reinvent the high street.

      18th November 2021

      Kate visited Pop Up Horsham, a council led scheme aimed at helping both reinvent the high street whilst supporting local small businesses created during Lockdown...

    • Queen's Award 2021 - a Windsor Castle celebration

      Queen's Award 2021 - a Windsor Castle celebration

      11th November 2021

      Last night we were invited to Windsor Castle to attend a celebratory reception for the Queens Award.

    • My Reading Roadtrip with Geolytix

      My Reading Roadtrip with Geolytix

      9th November 2021

      In September, back when days were longer and the weather a little warmer, Jasper and a few of the team headed out to Reading for a site visit. He writes about the day below...

    • Bonfire Societies - a Sussex phenomenon?

      Bonfire Societies - a Sussex phenomenon?

      5th November 2021

      Remember, remember the 5th of November... Realising her bonfire night was a Sussex tradition, Kate talks about the world of Bonfire Societies, using MAPP to look at the possible impact of the festivities road closures.

    • Opening up the World of Location Planning with COOK

      Opening up the World of Location Planning with COOK

      2nd November 2021

      COOK approached us, keen to open more shops and concessions; they requested a toolset that would help support them in understanding and analysing the potential of new locations. Challenge accepted, we got to work...

    • The top 10 things I learned on the ten-year Geolytix journey

      The top 10 things I learned on the ten-year Geolytix journey

      28th October 2021

      Blair, our CEO has reflected on his 10 years at Geolytix, and has jotted down 10 things that he has learned in the past decade.

    • 10 new GeoData packs in 10 countries

      10 new GeoData packs in 10 countries

      28th October 2021

      Not only are we celebrating 10 years of Geolytix this month we have been busy created new GeoData for 10 countries.

    • 10 years of success stories

      10 years of success stories

      27th October 2021

      Geolytix wouldn't be successful without its clients; to celebrate 10 years, we thought we would look back on 10 of our UK projects that have helped us become the company we are today.

    • Top 10 MAPP features

      Top 10 MAPP features

      27th October 2021

      To celebrate 10 years of Geolytix, we couldn't forget MAPP. As MAPP isn't 10 years old yet, we thought we would celebrate our top 10 features instead...

    • Ready, set, 'GetGo'

      Ready, set, 'GetGo'

      26th October 2021

      Last week Tesco opened its first checkout-free store, 'GetGo' in High Holborn. We couldn't pass up the opportunity for a site visit!

    • Could you be our next data scientist?

      Could you be our next data scientist?

      22nd October 2021

      Are you an experienced data scientist or modeller, who enjoys problem solving and your idea of a good day is receiving huge amount of data? This position could be for you....

    • Refill Stores

      Refill Stores

      19th October 2021

      Can I get a refill? Zero waste suppliers are on the rise in the UK, and I've been trying out a few innovative local options.

    • Growing our affluence (proxies) - finding the rich and the rest

      Growing our affluence (proxies) - finding the rich and the rest

      29th September 2021

      Sometimes to get the perfect data, you have to think outside the box. Faced with a data limitation, Clive our Data Scientist, turned to Facebook to answer a few affluence questions

    • University Halls – are they designed with walking in mind?

      University Halls – are they designed with walking in mind?

      29th September 2021

      Moving to university comes with a lot of big decisions, including which university halls of residence. MAPP can make this decision a little easier; read below to find out how...

    • How 5 coloured gazebos, social bubbles and community spirit got us through Lockdown...

      How 5 coloured gazebos, social bubbles and community spirit got us through Lockdown...

      28th September 2021

      Martin, an associate at Geolytix, volunteers at Mudlarks, a charity which was deemed a front line care service during the pandemic. Here he discusses the challenges he faced, and how Geolytix helped support him, support others

    • Bank Branch Data Open and Free from Geolytix

      Bank Branch Data Open and Free from Geolytix

      23rd September 2021

      We are making the last 5 years of canonical UK bank branch data fully open under a CC0 license. It includes all UK branches - including those now shut - that have traded over the last five years. Read for more information...

    • In-person events are back on and we couldn't be happier

      In-person events are back on and we couldn't be happier

      23rd September 2021

      Our CEO Blair Freebairn headed to his first in-person event since before the pandemic started 18-months ago. Below he details the experience at ODI Canal Side Chats

    • GEOLYTIX Leeds - Setting up our new home

      GEOLYTIX Leeds - Setting up our new home

      15th September 2021

      With an ever growing team, twelve of whom are based in Leeds, we decided it was time to move into a new Leeds office. We have the Yorkshire tea at the ready...

    • Freedom Day has been and gone, but have people been enjoying their freedom in London?

      Freedom Day has been and gone, but have people been enjoying their freedom in London?

      31st August 2021

      We look at how London activity levels have recovered since Freedom Day on July 19th 2021.

    • GEOLYTIX shortlisted for Data IQ 'Best Place to Work in Data' Award

      GEOLYTIX shortlisted for Data IQ 'Best Place to Work in Data' Award

      25th August 2021

      We thought what better way to celebrate being shortlisted for 'Best Place to Work in Data' than to ask the team their thoughts on working at Geolytix.

    • Interaction Surfaces Explained - where do all the pings go?

      Interaction Surfaces Explained - where do all the pings go?

      25th August 2021

      Our data scientists are often supported and encouraged to go beyond the original use case of data to provide meaningful insights and inputs to improve our mathematical models and answer our clients' questions.

    • Is Food Delivery catering for the rural?

      Is Food Delivery catering for the rural?

      25th August 2021

      The pandemic has brought us a 'new normal'; one such shift has been housing demand. With people looking to relocate to homes outside the city, we look at whether Food Delivery is catering for the Rural.

    • Mobility Data – A tale of two IKEA's in Bucharest

      Mobility Data – A tale of two IKEA's in Bucharest

      18th August 2021

      Using mobility data, we look at the catchment areas around two major shopping parks in Bucharest - anchored by IKEA stores.

    • How to juggle freelance work with a research degree: a masters guide

      How to juggle freelance work with a research degree: a masters guide

      17th August 2021

      Oliver Hall recently joined Geolytix as a freelance software configuration developer, whilst completing his Masters at the University of Leeds. Here he discusses juggling masters work, a new job and multiple laptop screens...

    • Marugame Udon - Liverpool Street’s new lunch and evening spot

      Marugame Udon - Liverpool Street’s new lunch and evening spot

      29th July 2021

      Last week, Jas, Chris and Kate were fortunate enough to be invited to the soft opening of Marugame Udon, an authentic Japanese Udon restaurant, located a short walk from Liverpool St Station in London.

    • Conducting international business from your own home

      Conducting international business from your own home

      29th July 2021

      Luke has been based in Japan for 16 years, with nearly 4 of those at Geolytix. He supports our customers in the huge and fast-changing APAC region applying over 20 years of experience in network planning for a wide-range of leading retailers and brands.

    • From South Korea to the UK : Understanding 'how busy is this road?'

      From South Korea to the UK : Understanding 'how busy is this road?'

      28th July 2021

      We introduce you to one of our most ambitious data networks we have created - a modelled value count for every major road in the county of operation; we started with South Korea.

    • The Wimbledon Effect

      The Wimbledon Effect

      27th July 2021

      Wimbledon was back this year, after taking a hiatus in 2020 due to the pandemic - the first time the tournament hasn't been held since the Second World War. This year we could appreciate 'The Wimbeldon Effect' from another aspect - the boost in activity levels.

    • Tokyo Olympics - Summer in the City

      Tokyo Olympics - Summer in the City

      23rd July 2021

      Luke, our business development director based in Japan discusses the impact COVID has had on the largest and most complex sporting event in the world.

    • 3 months after joining Geolytix and I've finally met the team in-person

      3 months after joining Geolytix and I've finally met the team in-person

      21st July 2021

      With offices now allowed to officially open, Lizzie - our latest associate- discusses how working from home didn't hinder the spirit and qualities of Geolytix shining through the virtual workplace.

    • Has Yorkshire bounced back?

      Has Yorkshire bounced back?

      6th July 2021

      The impact of the opening of outdoor seating on mobility levels in Yorkshire, compared to pre-COVID (2019) and lockdown (January - April 2021).