Using mobility data, we look at the catchment areas around two major shopping parks in Bucharest - anchored by IKEA stores.
18th August 2021
One of the beautiful things about mobility data is that it is global. Volumes vary by market and quality and cost varies by supplier, but we’ve now used the data in projects across the world for different purposes – from the UK to Thailand, Korea, Australia, Germany, Poland, Kazakhstan, and many more in between.
We’ve most recently been using Huq data to look at catchments in Romania, and thought we’d share a nice visual. We’ve looked at two major shopping parks in Bucharest – both of which happen to be anchored by IKEA stores (we haven’t been working with IKEA on this – but if you’re reading this, we’d love to 😊).
We have buffered the shopping parks, identified devices that are active in each, and then linked these back to the suitably anonymised level of geography that is inherent in the data, to allow us to ascertain home location areas.
We’ve then visualised this to show the proportion of devices from any given home location area that are seen in Baneasa in Yellow, and Pallady in Blue, giving us an immediate view of catchment extent and, where there are areas with both yellow and blue, overlap.
The results are reassuringly intuitive – and the great news is, if you’re a retailer in Romania (or anywhere else), and you want to understand your catchment extents and profiles, it’s possible (and maybe surprisingly affordable) for us to do this for your portfolio too.
Our data scientists are often supported and encouraged to go beyond the original use case of data to provide meaningful insights and inputs to improve our mathematical models and answer our clients' questions.
2021 and the UK woke up in another lockdown. We're interested to see how the retail industry is handling a second lockdown; our data already indicates some similarities with last lockdown. Will a preparedness for lockdown have any impact this time round?
Anecdotally, town and city centres have been busy since England Lockdown 2 ended last Wednesday. We’ve been busy processing up mobility data from Saturday to see what it tells us about the 18,000 Retail Places we monitor.