With more stores closing than opening in 2020, it is not surprising that UK high streets are left with empty retail units. Instead of leaving the spaces unused, developers are turning to new ways to use the space.
Where the nation is spending their money has also altered; the Centre for Economic and Business Research noted that working from home led to a £2.3 billion loss of retail spend in Central London alone – whilst it should be noted that some of this will have been redirected to surrounding suburban high streets, the impact on physical retail is still severe.
So what happens to the retail space when the world opens up?
Oversized store portfolios have been an issue (of sorts) for years, with the power of brick-and-mortar stores falling short of the ease and accessibility of the online high street. COVID has simply accelerated this changing landscape, particularly felt by businesses in retail-business districts.
However, such change is being viewed beneficially, with many in the retail industry seeing such repurposing as a way to ‘bring department stores back to life’, giving the public both what they want and what they value today.
With gyms, spa’s, dry cleaning, food halls and rooftop bars, the modern office space sounds more like a hotel, and yet this rejig works. Stephens articulates that these spaces need to become destinations where people want to go, yet the importance is on flexibility. Working from home has become the new norm, and essentially ‘going into the office’ will be like a day out; plus who doesn’t love the idea of nipping up to the roof terrace for a drink after work?
Take Karma Kitchen; founded in 2018 by Gini and Eccie, they now run two commercial kitchens - one in Wood Green and the other in Hackney. The commercial kitchens are fully equipped with everything from kitchen porters and community managers to state of the art equipment. Most importantly, they are co-working spaces; you are able to rent out the kitchen space on a basis suited to you.
Through their Karma Relief Programme, the Karma Kitchen is actively focusing on revitalising struggling city centre infrastructures. Crucial to communal ghost kitchens success is space, with the warehouses at around 3,000 sq ft each; this allows for a bustling hive of activity from Indian curries to burgers, to pasta dishes and seafood. The UK food delivery industry is also one to watch and so more and more space will be required. In 2019, the industry was valued at over £8bn and the food delivery sector across Europe was already experiencing double digit growth (predicted to exceed £19bn by 2023). However, with the impacts the brick-and-mortar restaurant industry has experienced throughout the pandemic, these figures may be on the conservative side.
Ghost Kitchens now being hailed 'virtual food courts' and are equally convenient for those of us working from home, especially those who live in suburban neighbourhoods that previously may not have had a wide array of 'food experiences' at the click of a button. Therefore, the idea of having a ghost kitchen at the heart of the community hub, utilising unused retail space seems to be a rather smart one.
Property giants, such as Hammerson, are also making the retail-home leap. Hammerson themselves have submitted proposals to convert a former Debenhams store in Leicester into 300 rental flats and resident amenities (including the ever popular rooftop garden). Again, we see the importance of changing retail spaces to where people want to be. Hammerson's managing director Mark Bourgeois stated that although there has been a shift in retail and consumer shopping habits, meaning retail spaces will need to "adapt their offer and mix of uses", well-connected city centres will always be where people want to be.
The demand for lab space from both new and existing science firms is ever growing, yet the same cannot be said for supply. Vacant retail units however, could be the answer, particularly in providing the extensive floor space and floor-to-ceiling height required for a laboratory. Research conducted by Savills identified around 100 units (1.8 million sq ft) suitable for a lab conversion in London alone; Oxford also proved fruitful in feasible retail space prime for laboratories.
My hometown also has a boutique cinema (The Everyman) and it certainly is an experience. With a bar straight as you enter, plush two seater sofas in the cinema itself and food and drink delivered to you whilst you watch, the town centre location is another bonus, making it accessible to customers who can't always access out of town alternatives.
Coding, "literacy of the 21st century".
Creatively saying "You deserve a parents night out!", Code Ninjas has tapped into both the parents need for some child-free time (especially after all the home schooling), and the children's love of all things games - they referenced Roblox and Minecraft straight off the bat. Embracing STEM learning in a fun and creative manner, Code Ninjas offer classes for children aged 5-14, developing both coding skills and the love of learning.
Their selection of site locations certainly peaks interest; by selecting unused retail units for some of their centres, they're bringing learning to the high street, making it visible for both parents and kids (nothing grabs attention like a cool looking ninja), whilst also being easily accessible and surrounded by other amenities. Although they do offer a space for parents to sit and wait whilst their child is in the dojo (learning area), a high street location gives parents the opportunity to do some shopping whilst their children are happily entertained (and learning!).
giving parents the opportunity to do some shopping whilst kid free
Whilst the future of the retail landscape is still unknown, it's evident that there are many options out there to bring life back into retail centres. Opening different services in the form of offices, entertainment venues, ghost kitchens, coding schools and homes, will bring a purpose back to high streets, adding in that sense of community that we've virtually found through lockdown.
As much as the precise cause of the classic halo is not entirely settled, the online halo is not totally understood by retail planners. Yet their importance when planning and forecasting, means we need to both understand and model them when planning multi-channel networks.
Birmingham and the Black Country was a highly requested area for us to look at next, and we couldn't resist. This time we've looked at: Aston Villa, Birmingham City, West Brom and Wolves and the results certainly are interesting...