Global Busyness Case Study
Global Busyness
From movement to insight, measure Busyness and usage.
Overview
Using our market leading experience with mobility data to provide pedestrian and road busyness indexes across the entirety of a country. Busyness can be split by Weekend, Weekdays & Day Parts. In MAPP, users can view a 24-hour loop of activity showing movement across the day.
Applications
- Remove the guesswork from micro site selection.
- Identify the busiest locations, compare one site over another and see an annualised trend in busyness of a location.
- Busyness reported at 200m hex across the entirely of a country.
- Index is calculated for each individual country.
- Devices are de-duplicated, a single device will be counted once per day in a given hex, mitigating problems with dwell time.
Features
- Busyness Index.
- Weekend and weekday splits.
- Day parts: Early morning, morning/breakfast, mid-morning, lunch, afternoon, evening/dinner, night.
- Pedestrian and vehicular splits.
- Residential or Worker classifications.
- Areas with dwell time.
- 24-hour loop in urban areas.
- Updated annually.